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Steps to follow in social media marketing

Social media was considered a platform for teenagers until a few years ago, when they used it to share their details and topics of interest. The rise of social media has resulted in the growth of many businesses and developed a better interaction with these businesses’ customers. With an excellent performing business website, many companies deal with customers regularly as digital marketing has made interacting with clients easy and convenient.

In the current times, one cannot ignore the use of social media marketing. Absence on social media is a huge risk that can result in losing all the customers and potential customers who are actively present on various social media platforms. Over these many years, social media has kept improving its features to give the best benefits to its users. Multiple businesses use significant funds to advertise and get established on social media to create brand awareness and generate more leads. Numerous brilliant digital marketing companies in Virginia advertise on social media.  Some of the social media platforms which digital marketers use to promote are Facebook, Instagram, Twitter, LinkedIn, etc. Here are some steps/tips to follow when marketing on social media.

  • Keep your goals defined. The first step to every step we take in a business is determining the goal and staying focused on it. Without specific and defined goals, a campaign on social media is considered incomplete.
  • The goal can be different for different campaigns like increasing conversions, create brand awareness, website traffic, reducing the communication gap between business and its customers, Improving the ROI of business, etc.
  • The next thing is to plan your campaign in such a way that it focuses on achieving your business goals. A digital marketer should always start with a plan in mind. Even on digital platforms, the competition is rising every moment with the increasing users of the internet. Define all your goals, tasks, targets, and resources, and start framing your social media marketing strategy. Get in touch with a digital marketing agency Virginia.
  • Multiple social media platforms are being used globally. Each platform has its category of maximum users. You have to identify your target audience and the platform where the audience is available. Choose the best and most efficient among all the platforms and build a marketing campaign accordingly.
  • Social media is all about the content you post on it. Unlike search engines, the only ruler of social media is its audience, and if you need to make your campaigns a success, you have to post engaging and creative content. Create unique and exciting content which the audience is more likely to share.
  • Stay away from fake and irrelevant content on social media. Do not post any phony content. Responses on social media are rapid, and for the success of your campaign, you don’t want to be disliked for the content you post. Ensure that the content you are posting is good to go on a global platform.
  • Keep monitoring the performance of your social media campaigns. Almost all social media platforms provide you with the details of your advertisements, so you know how your campaigns are performing.
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Things to consider while selecting an IT outsourcing partner

This is the new age of information technology. The Chief Information Officers (CIOs) of organizations have an additional responsibility of transforming businesses into better enterprises. The decision-makers in the new age of information technology drive their businesses through dynamic markets, delivering on architectures that are built on a scalable platform that enables rapid response and provides tools offering decision and insight support. Many IT services are outsourced to IT support companies, and the number is growing every passing day. Outsourcing has changed the traditional way of doing business in various sectors. The basis of outsourcing business is to speed up the pace of business and increase productivity. In today’s dynamic market, Outsourcing is undoubtedly a blessing for the business community. A worker in the office wastes 21 days every year on average due to outdated technology. Outsourced IT partners can drive innovation and introduce new technology to businesses.

To find the right outsourcing partner, you need to analyze several crucial factors that cannot be overlooked. If these factors are not paid attention to in an outsourced project, it can affect the projected timeline, budget, etc. Factors related to Outsourcing such as, under-staffing, culture shock, over-promising, etc., can turn profit margins into cost overruns. Here are some of the factors you should analyze when you outsource IT support companies;

  • Identify your need and requirement for outsourcing IT services. Many businesses have been outsourcing to cut costs up until a few years ago. However, it is not the sole driving force of Outsourcing any longer. You should be looking at things like the current and future staffing models of the organization and how you can improve the inefficient processes. Look upon what financial benefits you need to achieve and the non-core activities you don’t need to do yourself.
  • Check the expertise of your potential IT partner in multiple software technologies. Checking your outsourcing partner’s areas of expertise is crucial for the success of an outsourcing deal. Ensure your partner’s cultural fit is suitable to your enterprise, and his expertise lies in the areas required to serve your business.
  • Get support from the higher-level management to be in favor of Outsourcing. The authorities need to understand the benefits of Outsourcing. Get a partner who is as passionate about giving services to you as to large organizations.
  • There should be clarity within the team on what is being proposed. There can be a misunderstanding on the details of services being outsourced. Ensure that everyone in your group and the partner’s team is on the same page.
  • Plan a long-term outsourcing partner as it is the most effective use of Outsourcing and gives the highest ROI. Ensure constant and regular communication with the partner and make them feel like your team for better business relations.

The process of selecting an IT support services company is not going to be a cakewalk. If it feels like a cakewalk, you’re probably doing it wrong. Outsourcing benefits are beneficially high, and it is essential to look over the above factors for a good partnership with the outsourcing team.…

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Who needs to follow NIST SP 800-171 and how to implement?

For manufacturers and vendors dealing with the government, DFARS compliance can mean additional revenue and growth. However, complying with the Defense Federal Acquisition Regulation Supplement and the Federal Acquisition Regulation is no easy feat. 

 If you are a government contractor, you might have come across the acronyms like FAR and DFARS. FAR is a set of guidelines and rules that governs the contracting procedures of the U.S government. DFARS is an addition to the FAR regulation.

NIST SP 800 171 is a special publication that outlines requirements that all government contractors should fulfill to safeguard and secure Controlled Unclassified Information. By implementing the requirements, the government contractor can demonstrate that they have appropriate security in place to protect sensitive information. Any vendor who is a part of the government supply chain should be NIST 800 171 compliant.

In this blog, we have covered some aspects of NIST 800 171 requirements and how manufactures can implement them.

How to Implement NIST SP 800-171?

Manufacturers and vendors working directly and indirectly with the government often ask how to implement the requirements mentioned in the NIST 800 171 and become DFARS compliant. Another question asked by such agencies is whether there are available resources to help them become compliant. It’s worth mentioning that to become DFARS compliant, government contractors should work with the government infrastructure and cybersecurity consultants who are aware of the nitty-gritty of NIST SP 800 171 rules.

What Does a Successful Plan Entail?

Vendors and manufacturers should have a clear plan of action for implementing NIST 800 171 guidelines to retain their government contracts. The DFARS cybersecurity norms further detail how government contractors should deal with the Controlled Unclassified Information processed and stored by them.

How to work toward NIST SP 800 171 Compliance?

For manufacturers working on government contracts, the MEP National Network provides comprehensive resources on how DFARS compliance can help their organization. Manufacturers can refer to such resources to understand whether they are required to implement such guidelines or not.

Besides this, the MEP National Network also offers resources like the NIST Self-Assessment Handbook. One can refer to such resources to understand how they can go out self-assessment and who to be made responsible for ensuring data protection. Upon going through the handbook, a manufacturer may find that some requirements don’t apply to them.

If you are in a similar situation, you take another route to data protection. However, your approach should be effective in keeping the data secure and protected against cyber-attacks.

By working with third-party cybersecurity consultants, government contracts can successfully navigate the complexities of implementing DFARS guidelines.

Many manufacturers and vendors find compliance requirements complex. This is especially true for small agencies and subcontractors. However, there are various accessible resources and expert Managed Service Providers to help such agencies become DFARS compliant.

With these resources, manufacturers and vendors working on government contracts can secure compliance certification and get new contracts easily. Although the compliance process is complicated, it only opens more possibilities for the government vendors.…